How One Artist Sold Out 6,000 Tickets in London Before Even Announcing the Show
(And The Exact Pre-Sale Strategy That Works Even If You've Never Sold Out Before)
Discover why announcing shows publicly is backwards—and how building demand in private before you go public can fill rooms, create urgency, and make every show feel like an event your fans can't afford to miss.
⚠️ LIMITED TO 100 LIVE ATTENDEES
(Additional viewers will join via livestream without Q&A access)
✨ Replay available ONLY to those who register before the event
Who's Teaching This?
I'm The Baker - and I've spent the last 17 years proving the music industry has it backwards.
Most known for taking UK alt-rock band The Hunna from zero to selling 10,000 tickets in London in under 2 years.
But here's what most people don't know about how we did it.
We never announced a show publicly until we'd already sold hundreds of tickets in private.
Every single show felt sold out before the public even knew it existed.
The DJ I've been working with over the past year?
He went from 1,500 tickets in London to 6,000 tickets in 9 months using this exact approach.
Selling out shows in advance all over the world.
Not by getting more followers.
Not by going viral.
Not by hoping people would show up.
By building demand privately, then opening the gates publicly only when momentum was already unstoppable.
The 59-year-old artist I worked with who'd never performed in a specific market?
Sold out a show in 30 days in a city where he had zero presence.
Again - same strategy.
On February 14th at 2pm PST, I'm breaking down the exact pre-sale system that makes this possible.
How to create scarcity before you announce.
How to make fans feel like insiders who got early access.
How to turn every show into an event, not just a date on a calendar.
And how to do this even if you've never sold out before.
In This Free Training, You'll Discover:
The "Private-to-Public" framework that builds unstoppable momentum before you ever announce a show publicly - and why traditional "announce and hope" strategies leave money on the table and rooms half-empty
How to identify and activate your "First 100" - the core fans who will buy tickets immediately, create social proof, and make every show feel like a must-attend event (even if you're just starting out)
The psychology of scarcity done right - why limiting access early doesn't shrink your audience, it amplifies demand and makes fans feel privileged to secure their spot
The exact communication sequence that moves fans from "maybe I'll go" to "I need to get my ticket before they're gone" - including messaging, timing, and platform strategy
How to create tiered urgency - offering early access to your most engaged fans first, then opening to wider circles in strategic waves that build social proof and FOMO
Why sold-out shows aren't about capacity, they're about perception - and how to engineer the "sold out" feeling even in smaller venues to create legendary status in your local scene
Here's What Nobody's Telling You
Right now, you're probably announcing shows the way everyone else does.
Pick a date. Book a venue. Post about it. Hope people buy tickets.
And then you stress for weeks wondering if anyone's actually going to show up.
The night of the show, you walk into a half-empty room and tell yourself “it's fine, people are just fashionably late.”
But they're not coming.
And the energy in the room feels like a disappointed sigh instead of an electric celebration.
Here's the truth that the traditional music industry won't tell you:
Announcing a show publicly before you've built private momentum is like opening a restaurant before you've secured a single reservation.
You're hoping demand exists instead of creating it.
And hope is not a strategy.
The artists who consistently sell out shows don't wait and hope.
They build demand in the shadows first.
They identify their most engaged fans and give them early access.
They create tiers of urgency - insiders get first access, then wider circles, then the general public.
By the time they announce publicly, the show already feels sold out.
Because it is.
Or it's close enough that FOMO kicks in and the remaining tickets disappear in hours, not weeks.
The artist who went from 1,500 to 6,000 tickets didn't get more followers between those shows.
He just stopped announcing blindly and started building demand strategically.
Same audience. Different approach.
That's what I'm going to show you how to do on February 14th.
This Isn't Theory - It's a Proven System
The methodology you'll learn has generated results across multiple artists in different genres:
$30K → $300K
in 12 months
Same audience size, zero new fan acquisition
1,500 → 6,000
tickets in 9 months
Selling out shows worldwide
0 → Sold Out
in 30 days
59-year-old artist in a new market
0 → 10,000
tickets in 2 years
The Hunna: 300M+ streams
These aren't cherry-picked outliers. This is what happens when you treat your existing audience like the asset they actually are.
Who Is This Training For?
This system works whether you're:
Just starting out and trying to sell your first 50 tickets
Consistently pulling 100-300 people but struggling to break through to the next level
Established locally but tired of half-empty rooms and the stress of wondering if people will show up
Playing in new cities and don’t have an established fanbase yet
Burnt out from posting “buy tickets” reminders that don’t move the needle
The principles work at any stage because they're based on human psychology and community-building, not follower counts or social media hacks.
You don't need thousands of fans.
You don't need viral moments.
You don't even need to be “known” yet.
You just need to understand how to activate the people who already care and turn them into an unstoppable force that creates momentum for you.
READY TO STOP HOPING AND START SELLING OUT?
⚠️ Only 100 spots available for LIVE attendees with Q&A access
*Additional viewers will join via livestream*
*Replay available ONLY to pre-registrants*
FREQUENTLY ASKED QUESTIONS
Will there be a replay?
Yes, but ONLY for those who register before the event starts. If you don't register, you won't have access to the replay.
What if I can't attend live?
Register anyway. You'll get the replay link and all the materials. However, only the first 100 registrants will have access to the live Q&A portion where I'll answer your specific questions.
I've never sold out a show before. Will this work for me?
Absolutely. In fact, this framework is specifically designed to help you sell out your FIRST show. The strategies work at 50 tickets or 5,000 tickets - the principles are the same.
I don't have a big following. Is this too advanced?
No. The artist who sold out a show in 30 days in a new market didn't have a following there. This is about activating the people who already care, not chasing new audience members.
What if I play in small venues? Does this still apply?
Yes. In fact, smaller venues are perfect for this strategy. Selling out a 100-capacity room feels more significant than half-filling a 300-capacity space. This system helps you engineer that "sold out" energy regardless of room size.
What's the catch? Why is this free?
Simple. I'm launching BAKERY as the biggest and fairest music company in the world, and I want to work with artists who are serious about building real businesses. This training demonstrates how we think and what we're capable of. If you love what you learn, we'll have ways to work together. If not, you'll still walk away with a complete system you can implement immediately.
The Choice Is Yours
You can keep doing what everyone else is doing.
Announce shows. Cross your fingers. Hope people show up.
Or you can do what actually works.
Build demand privately. Create scarcity strategically. Engineer sold-out shows before you announce publicly.
On Saturday, February 14th at 2pm PST, I'm showing you exactly how.
The only question is: will you be there?
⚠️ LIMITED TO 100 LIVE ATTENDEES
Registration closes February 14th, 2026 at 2:00 PM PST